A beverage company in Riyadh experienced a substantial improvement in store visits by implementing proximity smartphone promotions that connected with users within a 2-kilometer radius of their outlets.

Their offerings encompass:

• Strategic search optimization solutions
• Engaging website Web development cost guide services
• Results-driven internet promotion strategies
• Channel oversight
• Content creation and planning

Recently, a travel company found that their online presence was virtually invisible from spoken searches. After executing the approaches I’m about to discuss, they’re now being found in forty-seven percent of appropriate audio queries.

For a luxury brand, we found that visual and ephemeral platforms dramatically outperformed traditional networks for interaction and purchases, creating a intentional reallocation of resources that enhanced complete effectiveness by over one hundred fifty percent.

Through detailed analysis for a store chain, we found that content published between 9-11 PM dramatically outperformed those shared during typical optimal periods, generating one hundred forty-three percent better interaction.

A few months ago, a retail chain spent over 200,000 SAR in conventional advertising with minimal outcomes. After shifting just 30% of that investment to mobile marketing, they saw a 328% improvement in foot traffic.

With comprehensive research for a retail brand, we found that communications received between 8-11 PM substantially outperformed those sent during standard daytime, generating substantially higher visibility.

Six months into business, our conversions were disappointing. It wasn’t until I happened to a comprehensive report about our industry that I realized how oblivious I’d been to the market realities around us.

I presently utilize several resources that have dramatically upgraded our competitor analysis:

• SEO tools to track rivals’ keyword performance
• Mention tracking platforms to track competition’s social activity
• Website analysis solutions to track modifications to their websites
• Email capture to receive their campaigns

Not long ago, I observed as three competitors spent significantly into developing their presence on a certain social media platform. Their efforts failed spectacularly as the channel proved to be a bad match for our market.

For a retail client, we identified that their voice search discovery was limited because they had optimized mainly for foreign language queries. After implementing specialized local spoken question improvement, their visibility improved by over two hundred percent.

When I launched my online business three years ago, I was certain that our unique products would be enough. I dismissed competitor analysis as a waste of time – a decision that practically cost my entire business.

Begin by identifying ALL your rivals – not just the obvious ones. Throughout our research, we identified that our most significant threat wasn’t the established company we were monitoring, but a recent business with an unique strategy.

I dedicate at least 120 minutes each regularly analyzing our competitors’:

• Website structure and user experience
• Blog posts and posting schedule
• Online platforms presence
• Customer reviews and assessments
• Keyword tactics and performance

Helping a healthcare provider, we revised their content to feature complete questions that patients would actually ask, such as “Where can I find a dermatologist in Riyadh?” This strategy enhanced their spoken question discovery by 73%.

I use a simple tracker to track our rivals’ pricing modifications on a regular basis. This has helped us to:

• Identify seasonal discount patterns
• Detect special offer approaches
• Comprehend their cost structure

I advise organizing competitors as:

• Primary competitors (offering equivalent offerings)
• Peripheral competitors (with some resemblance)
• Emerging disruptors (new companies with disruptive potential)