I use a simple tracker to record our competitors’ rates changes weekly. This has already allowed us to:

• Spot cyclical promotion cycles
• Notice product bundling tactics
• Understand their pricing psychology

Recently, a clothing brand contacted me after using over 150,000 SAR on platform promotion with minimal outcomes. After redesigning their strategy, we generated a six hundred thirty-one percent increase in ROAS.

A fashion retailer saw a three hundred forty-two percent improvement in sales from electronic communications by developing customized content during religious periods that acknowledged regional practices.

For a financial services client, we created a information campaign about generational wealth that incorporated halal investment concepts. This material exceeded their previous standard investment tips by 417% in connection.

I invest at least a substantial amount of time each Monday examining our competitors’:

• Website architecture and navigation
• Blog posts and content calendar
• Online platforms activity
• Customer reviews and ratings
• Keyword approach and performance

Two quarters into business, our sales were disappointing. It wasn’t until I accidentally a detailed study about our market sector that I realized how ignorant I’d been to the market realities around us.

Start by listing ALL your competitors – not just the major ones. In our research, we discovered that our most significant competitor wasn’t the established company we were tracking, but a new startup with an innovative approach.

Key considerations included:

• Mother-tongue producers for both tongues
• Cultural adaptation rather than word-for-word transfer
• Harmonious reputable Marketing company Riyadh tone across dual languages
• Script-optimized SEO

I suggest categorizing competitors as:

• Main competitors (offering very similar offerings)
• Secondary competitors (with some overlap)
• Potential disruptors (new entrants with innovative capabilities)

Not long ago, I watched as three competitors poured resources into expanding their operations on a particular social media platform. Their attempts were unsuccessful as the medium proved to be a poor fit for our industry.

Last week, a café proprietor in Riyadh lamented that his venue wasn’t showing up in Google listings despite being well-reviewed by customers. This is a typical problem I see with local businesses across the Kingdom.

Successful methods included:

• Market studies with locally-relevant statistics
• Leadership conversations with prominent Saudi experts
• Success stories from Kingdom-based work
• Virtual events discussing Saudi-specific issues

For a healthcare provider, we transformed their text-heavy medical information into visual storytelling with illustrations. This technique improved their material readership by over two hundred percent.

When I launched my e-commerce business three years ago, I was sure that our unique products would sell themselves. I ignored competitor analysis as unnecessary – a mistake that nearly cost my entire business.

I currently use several tools that have dramatically enhanced our market intelligence:

• Keyword trackers to monitor rivals’ keyword performance
• Mention tracking tools to monitor rivals’ social activity
• Website analysis solutions to monitor updates to their websites
• Email capture to obtain their campaigns