Successful Brand Positioning for the Saudi Market
Shannon Sizemore bu sayfayı düzenledi 3 ay önce

Key channel insights:

  • Chat platforms as primary messaging platforms for user assistance
  • Snapchat working extremely effectively for particular audiences
  • YouTube watching at substantially greater rates than global averages
  • Microblogging considerable influence on community dialogue
  • Instagram particularly effective for lifestyle businesses

  • Realigning call-to-action buttons to the right-hand portion of forms and screens

  • Rethinking information hierarchy to flow from right to left

  • Redesigning interactive elements to align with the right-to-left reading pattern

As someone who has created over 30 Arabic websites in the past five years, I can assure you that applying Western UX principles to Arabic interfaces simply doesn’t work. The distinctive elements of Arabic text and Saudi user expectations require a completely different approach.

Important scheduling discoveries:

  • Following devotion moments offering connection chances
  • Late evening interaction increases significantly higher than worldwide standards
  • Non-work day habits distinctly different from weekday interaction
  • Seasonal variations during religious occasions requiring customized strategies
  • Academic calendar effects on particular audiences

A digital brand completely changed their sales figures by implementing a redifferentiation approach that integrated innovation with established practices. This technique increased their brand appeal by over one hundred forty percent.

Throughout my recent project for a investment company in Riyadh, git.Pasarex.com we discovered that users were frequently selecting the wrong navigation options. Our behavior analysis revealed that their focus naturally flowed from right to left, but the main navigation components were positioned with a left-to-right hierarchy.

Important image aspects to assess:

  • Suitable portrayal of individuals acknowledging cultural norms
  • Color choices with awareness of traditional meaning
  • Buildings and settings that align with Saudi identity
  • Care with particulars that exhibit local knowledge
  • Cultural motifs integrated elegantly

Important elements:

  • Classical vs. colloquial Arabic application
  • Geographic dialect distinctions suitable for the intended users
  • Honorifics usage reflecting suitable honor
  • Religious expressions applied with sensitivity
  • Metaphors that connect with local culture

A few months ago, a shop network invested over 200,000 SAR in traditional marketing with disappointing outcomes. After shifting just 30% of that investment to smartphone advertising, they saw a three sixty agency services hundred twenty-eight percent improvement in customer arrivals.

Key service dimensions to assess for placement:

  • Connection foundation of support
  • Anticipation of promptness
  • In-person interaction preference
  • Total difficulty elimination anticipation
  • Standing appreciation during service delivery

  • Select fonts specially created for Arabic screen reading (like Dubai) rather than conventional print fonts

  • Expand line leading by 150-175% for improved readability

  • Implement right-oriented text (never middle-aligned for main content)

  • Avoid narrow Arabic fonts that reduce the distinctive letter structures

With extensive testing for a store chain, we discovered that emails sent between evening hours substantially outperformed those sent during traditional business hours, generating substantially greater visibility.

Important status aspects to assess for positioning:

  • Understated indication vs. evident showing
  • Social confirmation of status
  • Success direction coupled with heritage appreciation
  • Sharing manifestation as prestige display
  • Religious alignment of high-end acquisition

If you’re developing or revamping a website for the Saudi market, I urge consulting specialists who genuinely comprehend the complexities of Arabic user experience rather than just adapting Western layouts.

  • Place the most important content in the right upper area of the page
  • Arrange content blocks to advance from right to left and top to bottom
  • Use stronger visual emphasis on the right side of symmetrical layouts
  • Confirm that directional icons (such as arrows) direct in the appropriate direction for RTL layouts

Important advancement aspects to consider for placement:

  • Practical benefits concentration over novelty
  • Communal approval of technological adoption
  • Established procedure augmentation rather than elimination
  • Simplicity of incorporation into existing lifestyles
  • Family benefits framing

For a multinational apparel brand, we implemented a placement strategy that truthfully resonated with established home beliefs while preserving their international appeal. This approach improved their company significance by 173%.

After considerable time of underwhelming outcomes despite substantial promotional expenses, their improved placement generated a 312% growth in company selection and a one hundred eighty-seven percent rise in business.