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Missouri voters authorized legal mobile and retail sports betting wagering, permitting managed books to take bets next year.

The sports betting wagering tally step passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.
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Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.
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” Missouri has some of the finest sports betting fans on the planet and they appeared huge for their favorite teams on Election Day,” Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. “On behalf of all six of Missouri’s expert sports betting franchises, we want to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and guarantees we no longer lose valuable tax revenue to our surrounding states. Most importantly, the passage of Amendment 2 indicates a brand-new, devoted, irreversible financing stream for Missouri class.”

Missouri sports betting wagering next steps

Voter approval implies up to 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 readily available licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the “yes” campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two “untethered” licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot measure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally’s (Bally Bet) will also likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying 6 licenses are reserved for each of the major expert sports betting teams that play home video games in Missouri: MLB’s Kansas City Royals and Cardinals, the NFL’s Kansas City Chiefs, NHL’s St. Louis Blues, MLS’ St. Louis City SC and the NWSL’s Kansas City Current. The sports betting companies were amongst the most popular proponents of the tally procedure.

Along with DraftKings, FanDuel and Caesars, Missouri wagerers need to expect other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri’s ballot procedure allows every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 casinos managed by the 6 gambling establishment operators are expected to open in-person wagering choices such as wagering kiosks and potentially devoted, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or nearby to their respective home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
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The language around the tally procedure needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books’ most rewarding time of the sports betting calendar.

Missouri sports betting wagering background
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The successful Missouri sports betting wagering campaign comes regardless of millions in funding opposing the measure from one of the state’s biggest sports betting stakeholders.

Caesars invested millions of dollars to beat the measure. In many other states that connect online sports betting wagering with a state’s brick-and-mortar casinos, an operator is granted a minimum of one license per handled property.

Because scenario in Missouri, Caesars would be paid for a minimum of three potential licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more commonly, subcontract the license to a competitor that pays an accompanying charge in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, might possibly have an upper hand on their competitors by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the tally step would appear to favor the 2 national market leaders.
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Polling earlier in the year revealed the “yes” vote with a minor lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the revenue legal sportsbooks would generate for Missouri public . Opponents, moneyed largely by Caesars, argued the supporters’ advertisements were misleading and the 10s of countless projected dollars raised would have a negligible impact in a state that currently invests billions on education yearly.