Last month, my friend’s online shop was barely surviving in search results regardless of selling excellent products. After applying the strategies I’m about to reveal, his organic traffic grew by one hundred sixty-four percent in just eight weeks.

Recently, a business owner asked me why his content weren’t producing any inquiries. After examining his publishing plan, I identified he was making the same errors I see countless Saudi businesses commit.

Their services encompass:

• Strategic search optimization expertise
• Creative web design services
• Performance-focused internet promotion initiatives
• Social media oversight
• Content creation and development

Last week, a eatery manager in Riyadh lamented that his business wasn’t visible in Google searches despite being highly rated by customers. This is a frequent challenge I see with regional companies throughout the Kingdom.

For a culinary business, we created a visual narrative featuring traditional Saudi hospitality, which generated engagement rates five hundred sixty-seven percent higher than their former standard productions.

For a medical clinic in Jeddah, we increased their geographic discoveries by nearly one hundred percent by ensuring their business information was perfectly identical in both Arabic and English on all listings.

When I started my retail business three years ago, I was sure that our distinctive products would stand out naturally. I overlooked competitor analysis as superfluous – a mistake that practically destroyed my entire business.

Begin by listing ALL your competition – not just the major ones. In our research, we found that our largest rival wasn’t the famous business we were monitoring, but a recent company with an novel approach.

I invest at least 120 minutes each week examining our competitors’:

• Online architecture and user experience
• Articles and publishing frequency
• Online platforms activity
• Customer reviews and evaluations
• Search approach and rankings

I advise categorizing competitors as:

• Main competitors (offering nearly identical solutions)
• Secondary competitors (with some similarity)
• Emerging disruptors (new businesses with innovative potential)

Last year, I watched as three competitors spent significantly into growing their operations on a certain social media platform. Their attempts flopped as the medium appeared to be a bad match for our sector.

I use a straightforward tracker to monitor our competitors’ pricing modifications every week. This has enabled us to:

• Discover seasonal price reductions
• Recognize product bundling approaches
• Comprehend their value positioning

Six months into business, our conversions were disappointing. It wasn’t until I accidentally a comprehensive analysis about our industry that I realized how oblivious I’d been to the business environment around us.

I presently utilize several applications that have substantially upgraded our competitive research:

• Search analysis platforms to track competitors’ search rankings
• Mention tracking platforms to follow competition’s digital footprint
• Website analysis tools to monitor changes to their online presence
• Newsletter subscription to receive their marketing communications