Sourcing is making use of several techniques to draw in and determine candidates to fill job vacancies. It may include internal and/or external recruitment marketing, utilizing appropriate media such as job websites, local or nationwide newspapers, social media, service media, expert recruitment media, professional publications, window advertisements, job centers, fairs, or in a range of ways via the web.

Alternatively, companies may use recruitment consultancies or firms to find otherwise limited candidates-who, in numerous cases, might be content in their current positions and are not actively wanting to move. This preliminary research study for candidates-also called name generation-produces call info for potential prospects, whom the recruiter can then quietly contact and screen. [2]
Referral recruitment programs

Referral recruitment programs allow both outsiders and workers to refer candidates for filling task openings.weforum.org Online, they can be executed by leveraging social media networks.

Employee recommendation

A worker recommendation is a candidate advised by an existing employee. This is in some cases described as recommendation recruitment. Encouraging existing employees to pick and hire ideal candidates leads to:

- Improved prospect quality (’ fit’). Employee recommendations allow existing staff members to screen, select and refer candidates, reduces staff attrition rate